Carrefour - The 50th Year race
To celebrate their 50th anniversary in France, Carrefour created a special virtual race around their store. Through mobile, desktop, tablet and select interactive outdoor ads, people could race around the store, collecting prizes along the way. Utilising Google Maps technology, they mapped every square foot of a key retailer so people could rotate and click their way through. They also integrated brand content, and of course allowed people to shop for products. Nice use of tech to map an internal location.