The Nike LED basketball court

This is pretty cool. I’ve not seen LED used on this scale before. The entire basketball court is one huge LED screen, allowing anything to be displayed around the sports stars. The possibilities for this kind of technology are endless. It could be used to gamify the sport, show plays in real time (almost like a real world video game), or even used for half time interactive content. If this becomes mainstream, it’ll change live sports.

Polo Ralph Lauren enter the wearable tech market

This year at the 2014 US Open, Polo Ralph Lauren will be debuting their new Polo Tech, something that they feel may well revolutionise the wearable tech space. What makes it different? The technology is not housed in a device, but in the threads of the fabric itself. There is a rechargeable unit that buttons onto the shirt when you need it, this talks directly to an app that calculates all the data. It can measure anything from breathing and heart rate to ‘effort’. It’s the first of its kind, and it’s great to see the designer sports market leading the pack in this space. I reckon this won’t be the last we see of this sort of technology.

Gravity Light reinvents the lantern

In developing countries, the cost of running lanterns can be a burden on people. Challenged with coming up with a better solution, the @GravityLight┬áteam have created something genuinely unique. Using a counter-weight system, the Gravity Light can produce up to half an hour of light, completely for free. In fact, it will pay for itself within just 3 months. It’s a great invention, and with your help on indiegogo, you can help bring costs down even further.

Taxi Trails helps people discover the real Stockholm

With over 8 million taxi trips a year in and around the city of Stockholm, there is a plethora of data just waiting to be tapped into. That’s just what Taxi Trails does. Using real-time data to showcase the places that people are really visiting. The site allows you to filter this data to find the hot spots around the city. It’s a smart use of data to help tourists navigate the city.

Check it out for yourself here.

Grolsch Beer - The Movie Unlocker

Brands are continuously trying to innovate in the promotion space. how can you reward a consumer with something cool at the moment when they are enjoying the product most? Grolsch think they may have found the solution with Movie Unblocker, a bluetooth-enabled cap that sits in the famous Grolsch bottle top. By opening the bottle and then tapping it on any bluetooth enabled compute of smartphone, the drinker can unlock a movie of their choice. Very simple, very smart.

Nike’s Phenomenal Shot

For the world cup, Nike teamed up with Google to produce a new form of real time advertising. As a special moment happened on the field with one of Nike’s players, Google recreated it in 3D for people to personalise and share. They could change the camera angle, colour and copy and then share it in banners through Googles ad network. This all happened within about 10 seconds of the real moment. Fantastic use of real time marketing.

Samsung CenterStage innovates retail

Retail is fast becoming a hot bed for innovation. With Nike leading the pack with some of their digital in-store experiences, and now Samsung introducing a new way to shop their products, the retail space could be one to watch in the coming years. CenterStage allows consumers to flick through their range of products and explore their features. It’s the way its executed though that really stands out. The animations and attention to detail is mind-blowing, making the experience rich and entertaining. A really lovely piece of work.

See more retail innovation here.

Create a pizza to earn money with Pizza Mogul

Dominos Pizza have handed over control to pizza lovers all over Australia with their new social platform, Pizza Moguls. Users can create their very own pizza, give it a name and then promote it via social media. The more people that buy it, the more real money you own. Depending on the type of pizza, you can earn up to $4.50 for every purchase. What a cool way to allow people to participate with the brand. Here’s hoping it makes a splash.

The Nivea Protection Ad

Everyone knows that Nivea suncream protects children from the sun, but how could they help parents with that other concern at the beach - preventing their children from running off. In a world-first print ad, Nivea created wearable wristbands for children that allowed them to track the distance they move from them, thus preventing children from getting lost. The free app pairs with the GPS band and transmits a co-ordinate back. I have never seen this sort of technology used in a print ad. What a fantastic way for offering something of use to every reader of a magazine.

Berlin wall flashbacks

The Berlin Wall is one of the most photographed attractions by tourists. The problem is that many people that snap the wall, don’t truly understand the rich history behind it. That’s where the Museum of Berlin thought they could play a part. Using innovative projection technology that was triggered by the flash of a camera, they were able to project scenes from history into peoples photos. Ultimately this makes them come to life in new ways and offers people a glimpse into history, if only for a split second. What a fantastic, simple use of technology to educate, but also make photos more shareable for visitors.