McDonalds Fruit Match
In a world where consumers are forever ignoring TV ads, instead picking up their phones to check their feeds or play a game while they wait for their favourite show to come back on, it’s smart to see a brand make the most of this downtime. McDonalds Fruit match turns the ad break into a game. Users use an app which syncs with the TV schedule in real-time to choose a fruit during the ad break. By tuning into the last ad, they can see if their fruit wins, bagging them a free smoothie.
What a great way to use TV advertising to make people tune into your ads. It also detracts focus from the competitors ads, as consumers switch to their second screen whilst in the brand experience. Very clever indeed.