MTV switch up the rules


Over the years I have seen some pretty cool uses of the webcam, something that nearly every web-user has built-in when browsing on their desktop. But this is just so simple I couldn’t help but share. Using two states - light and dark, MTV are able to show a narrative unfolding in two ways - one for the parents and one strictly for behind closed doors. It’s a very inventive way to navigate content. Check it out for yourself on the microsite.

MTV switch up the rules

Over the years I have seen some pretty cool uses of the webcam, something that nearly every web-user has built-in when browsing on their desktop. But this is just so simple I couldn’t help but share. Using two states - light and dark, MTV are able to show a narrative unfolding in two ways - one for the parents and one strictly for behind closed doors. It’s a very inventive way to navigate content. Check it out for yourself on the microsite. High-res

Google presents the Pokemon Challenge


Yes I know it’s April Fools Day, but this is still quite an elaborate gag on Googles part. They have introduced the ‘Pokemon Challenge’, a treasure hunt style game that can be directly played within their existing Google Maps app on mobile. Jump on quickly and have a go before it ends tomorrow. It’s nicely executed, and hints at creative ways Google (or even brands) could use the platform in the future, without the need for a hefty app update. Can you catch them all?

beIN Sports - The Game Changer


Have you ever been in a situation where all you want to do is take over the TV and watch the footy? After all, no self respecting man wants to be caught in a hour long episode of BFF forever. BeIn Sports think they may just have the solution. The Game Changer is a Vuvuzela that magically changes any digital box to BeIn Sports, thus giving the annoying World Cup instrument of choice a reason for being, finally. Nice, simple use of tech and well executed. I wonder how easy it is to program?

Coca Cola create real-time cinema ad


I’m not sure how much of a scam this is, but you can’t deny that it’s pretty cool. Using a green screen in a cinema foyer, Coca Cola captured video of people ‘slurping’ their drinks. They then very quickly composited these into a cinema advertisement informing people to be quiet. They also filmed the reaction of cinema-goers to create some content. If nothing else, the real-time nature of this is what makes it stand-out, even if the execution seems a little faked.

Duracell moments of warmth


In canada, it can get bloody freezing and people will do anything to keep warmth. With this in mind, Duracell thought they would warm the cockles of the public through a cool heated bus-stop. They really interesting part of it though is how it is activated. There must be human connection in order to turn it on, bringing people closer together as they form a chain to get blasted by sweet warm air. Not seen anything creative for Duracell for a while, top stuff.

KUKA creates ultimate man Vs Machine


Robots are getting more and more intelligent and KUKA set out to show this by creating a fantastic ‘Man Vs. Machine’ contest. Could their robot arm actually beat the world number one tennis player? They seemed to think so. Whether it won or lost, you can’t deny the over-dramatic nature of the content. Although it feels a little over-produced, which takes away from the reality of it all (I mean, come on, how many camera rigs did they have filming it ‘live’), you can’t deny it’s a cool concept. I wonder if they will create any more of these?

Livr - A social network for drunks


Livr is a new social network exclusively for those that are inebriated. Using a special accessory, users have to log-in using their breath. If your alcohol levels are high enough, the app grants you access and you can socialise to your hearts content. There’s some cool features too, all designed around being drunk. Things like ‘truth or dare’, a crowd-sourced randomised game that you can earn points on. You can find other drunks around you using the heat map, drunk dial them to have a chat and if it all goes wrong, hit the ‘black-out’ button and erase the entire nights activity. It’s a unique platform, be interesting to see how it does at this years SXSW.

Trains blow hair in new digital ads


Digital ad spaces not only allow you to provide real-time messaging to consumers, but also allow you to be contextual. We’ve seen the weather used before to offer up messaging and offers, but I have not seen the physical world around the ad being used in this way before. Using special sensors in the tracks, a train pulling into the station ‘blew’ the hair of the models in the ad. Great use of the medium to do something different that will stop people in their ‘tracks’ (excuse the pun).

See the unraveling of a child’s life one second at a time


Imagine if what happened to Syrian children in the western world. That’s the premise behind Save the Children’s latest campaign. The content focuses on a year in the life of a little girl as her world gets turned upside down. What starts as normal life, soon starts to change for the worst as we see snippets that something isn’t right, this is beautiful handled in the world around her, as new reports and other such happenings hint at a greater problem. Very compelling content and a fantastic execution to land a very real message.

Hover Boards become reality


As we enter the year of 2015, the year to which Marty and Doc flew in Back to the Future II, there is excitement building around what might happen for fans of the franchise. With Nike just announcing self-tying laces, we now get to this, a supposed ‘new’ company that have claimed to have created the hover board. Huvr Tech have released this piece of teaser content featuring a number of celebs trying it the supposed hover board. What’s more, the content leads to a website where a timer counts down to December this year. What could it possibly be? A new film? A video game? Whatever it is, I’m excited. Of course, if they turn out to actually be real (highly unlikely), where can I pre-order one?