We just couldn’t go a day into this months issue without mentioning the current king of urgent genius. Charlie Sheen has spread like wildfire over the internet. From his crazy interview on ABC which kick-started proceedings, to his live web-cast to the world, this is a man who has embraced… (read more)
I love interaction. I love engaging narratives. During my time at Bournemouth University (many moons ago), I studied interactive narratives, and even dabbled in creating a couple. Back then, YouTube was in its infancy, and could not be considered as an option when creating interactive content. That has now all changed, and the tools for brands (and everyday people) to create their own, clickable videos are easy to use and widely available. To show what can be made possible these days thanks to these features (and others that Flash enables), I have compiled a list of some of the best examples I have seen to date.
Enjoy, but be wary that you could wave goodbye to hours of your life by starting any of the below.
Choose A Different Ending
The above video, created as part of the Drop the Weapons campaign, came from the UK and has a distinct, urban vibe to it. Shot from a First Person Perspective, it really puts you into the action. This technique of shooting through the eye of the viewer helps to create more meaning to the decisions being made, and really helps to put the viewer in the scene.
It seems these days there is just about a social network for every occasion. Sharing hipster photos? Cheers Instagram. Checking in to real world locations? that’ll be our old pal FourSquare. Playing location-based games? Cheers SCVNGR. How about location-based quizzes? Qrank’s got your corner. And, what if you want to check-in to TV shows and films? Then you need Get Glue in your life.
It’s crazy to think that only a couple of years ago there were but a handful of social networks, and consumers were just coming to terms with how to use them ("you mean I can just tell people I am having a sandwich? - brilliant!). But we are now in 2011, the year of the small social network. People are looking for new ways to share what they do with the people that matter, and these new networks give them the means to do this. Mobile use is going through the roof and people have an abundance of ways to show their friends what we are doing.
So, overnight apple announced their new iteration of the iPad 2. Unless you’ve been living under a rock, you will know it’s thinner, faster and finally comes complete with those cameras (both front and rear) that everyone thought should have been on the last model.
Being an iPad owner myself, I have to say I’m secretly pleased with the improvements made, as none of them excite me enough to want to trade my old model in. Yes you can shoot and edit video, yes you will be able to video skype (eventually), yes the games and apps will run faster and yes there is GarageBand pre-installed (so now you have another place to not use it on). But are these enough improvements to warrant an upgrade? I’m not so sure.
I’m not let down, the iPad is still a great piece of kit that comes in useful in my everyday life. Hell, I’m even writing this article now on it. The first model was a revolution in portable computing, the iPad 2? I would say more of an evolution.
For people that didn’t buy one first time around, this is going to be the model they were waiting for For people in the market for a new laptop, this could now be a viable option. For the rest of us, I think we’ll just wait for this time next year and see what apple can pull out of the bag (retina display and IOS 5 anyone?).