'Wee' gaming comes to London Bars
This I just thought was priceless. We have seen in-toilet digital advertising before, but nothing this clever. While punters are taking a wee in the bar toilets, they use their urine to control an on-screen game. The inventors are now looking to partner with brands on new ventures, so if you have any game ideas for this ‘unusual’ new form of interaction, get involved. In the future, there are plans to even add multiplayer. Even though I don’t think people will go to the toilet solely because of this, you can’t deny that this is a time in someone’s life where you can captivate them in new ways. Pretty funny.