Ford creates ‘new car smell’
The Ford selection is a range of ‘nearly new cars’. They have all the same benefits as a new car but Ford found that one thing was missing… that new car smell. So, they used some of the best ‘scent creators’ in Spain to create and bottle the smell of a new car, that came free with every car sold. The idea then ran out through ambient and radio. Quite a nice simple idea built on a powerful insight.