Make Art Not Dinner
For generations, kids the world over have been creating art using glue and macaroni. The problem? Krafts delicious food is being wasted. The solution? Take something fundamentally analogue and make it digital, whilst retaining the fun and creativity, then share your creation with the world. The best bit? For every piece of virtual macaroni used, Kraft will donate ten to charity to help feed the people that need it. It’s art for a good cause and a lovely piece of branded digital content.