Nike Camp Victory shows us what’s fast
The more I see coming out of Nike at the moment, the more I can’t help feeling that they are currently leading brand innovation through experiences right now. Just last week, I stumbled on their house of innovation, and this week they have dropped their ‘Camp Victory’. This brand experience challenges people to partake in interactive installations that challenge them to be fast. There are other interactive things to get your hands on, like real-time data from athletes that you can manipulate and explore. What really strikes me though is the presentation on the video itself. Even for someone who was not able to attend, my take out is ‘Holy Shit! That looks cool!’. A great piece of content that once again shows Nike know how to do experiences.