Mount Jackmore Advergame promotes Borderlands 2
To support the launch of the new First Person Shooter, Borderlands 2, 2K Games have created a fun game where people can win daily prizes. The game takes the face of one of the characters within the game and brings it to life as a rock face in full 3D. Each day, people can log in and shoot 100 rounds of ammo at the face. Shoot a rock enough times to turn it gold and potentially win. The game shows other people shooting the rock in real-time so you have to be quick if you want to grab the prize. By sharing the game, you get more ammo too, giving people more reason to invite friends to the experience.
It seems that video game delevopers are getting more creative with the way they market games to their fans, creating games and experiences to help get people excited. With previous efforts like Twisted Metal’s Shoot the truck, and now this, I look forward to seeing what else they come up with in the future to advertise the interactive medium to fans.
Start shooting for yourself here.