Wonderbra ask people to ‘Decode’ their ads
Here’s a cool idea from Wonderbra in the UK and France. It’s called Wonderbra DECODER. People download the app on iPhone or Android and then they can interact with the campaign across a number of channels. Hold your phone up to the print ads, the window displays or even the YouTube video and see the model in her underwear. It’s a clever use of Augmented Reality, especially in the YouTube experience, as it reveals video content that is otherwise hidden.
For those of you like me that are not lucky enough to live in the UK, you can download the ads here and try it for yourself. And if you have the app installed, check out the YouTube video, it’s pretty cool.