Creating a new kind of digital advertising - Captcha Type-IN
The clever guys over at Solve Media think they may have come up with an idea that helps solve a long-term problem with advertising messages online. Banner ad click-through rates are down, and they have calculated that people on average spend 14 seconds filling in captcha forms (that are in effect gobbledygook). Why not combine the two? By using brand messaging within the captcha area, and getting the user to retype it, they believe they can get 1200% more message recall than a banner ad. It’s a smart idea and a very clever use of ad space online. What do you think? Would you use it in your next digital campaign?