David Beckham viral for Pepsi
Not the first time we have seen a viral like this. Roger Federer did a similar one for Gillette last year, and Jean Claude Van Damme did this one for Sony.
Still, with 600,000 views in just a couple of days. These sort of things definitely work hard in pulling in the viewing figures. What are your thoughts on using celebrities in ‘faked’ situations? A good move for advertising?