Straight from Wieden & Kennedy (yes, we know you did Old Spice guys), this is a great use of Twitter in the real world. To take part, users simply tweet the hashtag #humantwitter, then their tweets were shown on TV through people holding up signs.
Apparently it wasn’t done for any particular brand either, ESPN simply wanted to do a fun experiment that complimented their programming and offered some physical feedback for viewers. I think they succeeded, it’s a really simple idea and I love the virtual-physical relationship you get from using real humans.
Story via Creativity Online.