MINI Art Beat
MINI have been doing some pretty creative stuff recently. With their recent launch of ‘Not Normal’, they have launched a cool social media campaign, they have launched a crowdsourced campaign to find the most creative MINI owners. But this extension of the campaign is really cool.
A specially wrapped MINI is driving around the streets of London, broadcasting peoples creations in real time. Through the app, people can create their artwork, snapping a photo or recording a video, adding a message a picking a pattern. They are then notified when it is being beamed on the real-world MINI. You can also watch it driving the city streets live. It’s a great example of handing over a little control to fans, and an awesome way of turning the product into a creative canvas.
Get involved for yourself at the app now.