Streets - Share your happiness in 360
In my time, I have seen many ‘share your moment’ ideas. However, this clever take on it from Soap in Sydney is pretty cool. Using the same 360 degree camera technology made famous by the likes of The Matrix, people can step inside a circular camera track and record their summer fun. This then gets uploaded to YouTube for them to spread with their social networks. The site aggregates the videos, and it looks like there have been plenty created throughout the campaign.
I think if I had but one criticism, it would be in the dressing around the image itself. Perhaps by tilting the lenses upwards, you wouldn’t be able to see the track? Or perhaps it could have been keyed out, adding people into a desired scenario? These builds alone, it’s a lovely execution and looks a hell of a lot of fun. Top work.