Facebook Holiday lets people experience Cape Town
Everybody knows the iconic things in Cape Town. But do they really know the real Cape Town? The stuff happening on the ground everyday or the wonderful things going on outside the city?
This is the problem with many cities around the world. There are so many things that make up a city that it can be hard to get people to discover them all. Enter ‘Facebook Holiday’, a campaign from Cape Town Tourism that lets people virtually live a weeks holiday, experiencing the things they didn’t even know existed. By logging into the Facebook app and connecting your account, the app posts amazing first person content on your timeline for a whole week - photos, updates and videos. It’s almost like you were there for real.
It’s a pretty clever way to show someone the ‘other side’ of a city, while using those people to publicise to their wider group of friends. It’s also a pretty extensive execution, with hundreds of pieces of content created over the course of the campaign to make everyones experience unique. A really nice digitally-led tourism campaign.