Digital advertising needn’t be about finding another channel to spread your message, and only a handful of brands are truly realising this. Big brands such as Nike have innovated the space with products such as Nike+ and Fuel band, giving people new ways to experience the brand ethos through digital forms. And now we are seeing Durex experiment in the space too.
'Fundawear' is the first of a series of Durexperiments. It’s a new line of underwear that allows your partner to control the vibrations through a mobile app. Perfect for couples over long distance, or just those that want something a bit different. It’s not just advertising, but a new product innovation, brought to you by a brand. I am excited to see what other products come out of the Durexperiements, let’s hope they innovate as much as this one.