It seems that recently, IKEA are embracing digital in all the right ways. First came their interactive extension to their printed catalogue (using Augmented Reality to bring to life the content in interesting ways). Now, they have brought us Klippbok to help people design their home using IKEA products. Simply drag and drop the products, rotate and scale them and create moodboards for different rooms for your house. Then, at the touch of a button, share your creations with friends, and ultimately purchase your combinations.
I absolutely love it when a brand thinks as digital as a space in which to give their consumers utility, and not simply entertainment. A scrap-booking app like this makes it easy for customers to see on the fly how IKEA’s range of products work with each other. It’s not something to be picked up and thrown away, more something that brings to life the products in a new, magical way. Like everything IKEA put out, the interface and user experience is clean and very well considered. Nice work guys.