McDonald’s hijack train timetables in Warsaw
We’ve all been there. Your train delayed, and you’re not sure if you have time to nip to a fast food place, or if you’ll have time to eat it before your train leaves. Well, McDonald’s may have just the solution for confused, hungry passengers. A large digital display was erected in the station displaying real time train information. The creative twist? On top of displaying how many minutes there were left till your train, it also showed how much food and drink you could shove in your face. 10 minutes wait? You can shovel a Big Mac AND fries before the whistle blows. It’s an innovative use of real time data that offers real use to commuters, while driving people into restaurants.
What are your thoughts? Useful, or simply a nasty way of getting people to scoff more burgers?