I’m a big fan of KickStarter projects. It’s a great way of getting non-client based apps and projects off the ground, and this one looks like it could really be something a little different. The simple premise is combining the thrill of running apps (like Nike+), with a Zombie-based game to form Zombies, Run!
Users load up the app and go out on their run. Not only does it map your run, and do all the stuff you would expect from a running app, but it adds a story-driven game experience as a layer over the top. Between songs, the runner gets audio that help set the tone of the post apocalyptic world. Old radio-style reports fill your headphones alongside the groans of zombies near by. Collect virtual items out and about as you run and use them to upgrade your virtual base.
It’s a simple idea, but really adds a cool layer of engagement over something that many struggle to motivate themselves to do. If the underlying story is compelling enough, and the execution lives up to its hype this really could be a fun, unique experience for runners who are looking for a new challenge. Keep an eye on this as its 2012 launch draws closer.