How do you create a unique film around your new car while creating some buzz through social media? The #LexusInstaFilm is a short movie created entirely from Instagram photos. The clever bit is in how it was executed. To get every frame completely perfect, they mapped an area in 3D and marked up exactly where each shot needed to be taken from. They then invited 200 Instagrammers down and positioned their phones on these markers.
It’s quite the military operation, but the end result is pretty special. It also means the brand got loads of exposure through these individuals Instagram feeds. It kind of reminds me of the ‘One Frame of Fame' campaign from a few years back, but with more of a social twist. What do you guys think? Innovative use of social and influencers? Or over-cooked branded content?