Fosters Mid Morning Matters (with Vic & Bob)
Branded content can be hard to pull off. How do you get the product message accross but not slam it down the consumers throat? It can sometimes be a challenge to get the right balance. Fosters beer in the UK have had a crack at this territory using comedy legends Vic & Bob. Product mentions are limited simply to supers at the top and tail, with the content merely used to entertain.
I am interested to see how this campaign develops, as they release more and more of these ‘webisodes’. Hopefully they will all take the angle of mocking stuff that is popular on YouTube - Cat’s anyone? You heard it here first ;)
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