Evian Smart Drop creates a new way of ordering water
Brands are increasingly attempting to become part of your everyday lives. Using technology can be one way that enables them to do this. You only have to look at technical innovations like the recent Nike Fuel Band or their recent Nike 360 product for Golf to see how technology can really assist people when used correctly.
Well, Evian think they may have just the kitchen accessory to make the process of ordering water much easier. It’s a simple wi-fi enabled gadget that sticks to your fridge. In just a couple of clicks you can order water to your door and pick the delivery time. For those people that drink bottled water everyday, this streamlines the process of getting Evian to them, but also nicely ties it into the occasion when you are thinking about it. In a way, it changes the way you order their product. What do you think? Innovation or pointless throwaway device?